100% Accurate Calculations Guarantee – Individual Returns: If you pay an IRS or state penalty or interest because of a TurboTax calculation error, we'll pay you the penalty and interest.The chapter is based on a behavioural survey conducted in both regional cities and evaluated by the standard methods. The aim of this chapter is to identify the factors that determine the choice of shopping in retail entities, determine the types of shopping behaviour of both types of silver generation and point out their specifics in two regional cities of Western Slovakia, Nitra and Trnava, characterized by automotive industry. It is therefore necessary to pay increased attention to it, in particular to its claims and requirements, including retail. This generation is a strong group of potential consumers. It is a significant group of potential consumers, who, in addition to established products, require brand new products. It creates jobs, directly, through its own business or, indirectly, by caring for it. The silver generation is becoming more and more important economic and societal strength, which is growing in society, as the labour shortage continues to grow. It includes a generation of younger seniors 50–60 years old and over 65 years old. Generation 50 and more is known as the silver generation, which is mainly made up of a generation known as the baby boomer. Although ageing is the final stage of a person’s life cycle, it is not necessary to perceive it as a threat but rather as a thoughtful possibility of active ageing. The population in the higher age groups is a result of scientific and technological progress in the economic, social and medical fields. Slovakia is characterized by the ageing process of the population.
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